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Part of the excitement of developing a new product is designing the branding, and the John Hollows Ginger Beer image surely had fun forming theirs with the help of Sell! Sell!

Harkening to the brewery's company history, the new beverage built on the Fentimans reputation with an all new blue label and woodblock printed look. The brand plays off many producers' failure to concoct an adequate alcoholic ginger beer, and it opted to create old style beermats complete with curled mustaches, asking consumers to question the genuineness of the drink. Between the logo, the bottle, the cap and the coaster, John Hollows Ginger Beer image and packaging aren't so much disguises as they are a sincere divulgence.