The Johannesburg Zoo Night Tours ad campaign appeals to both animal and astronomy lovers alike. Although it doesn't necessarily promote viewings of constellations in addition to tours of its animal facilities, the ads do show that those who love the night sky could appreciate a walk through this zoo after dark. The animals found in common constellations may be more exciting in person than in the heavens above, after all.
Expertly conceived and executed by the Young & Rubicam ad agency based in South Africa, the Johannesburg Zoo Night Tours ad campaign is attention-grabbing. Art directed and illustrated by Cameron Billing with creative direction by Rui Alves, the print ads appeal to people's whimsical nature in a playful and direct way.
Stats for Animalistic Constellation Ads
Trending: Older & Chilly
Research: 2,297 clicks in 189 w
Interest: 4 minutes
Concept: Johannesburg Zoo Night Tours
Related: 57 examples / 44 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: warped face ads, jobless-celebrating ads, and iconic innovation illustrations.
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