Jim Beam Markets Itself as a Good Ol' Reliable Drink

By: Shelby Lee Walsh - Published: Oct 30, 2009 • References: jimbeam & adsoftheworld
Some things never change and one of those things is a glass of good ol’ Jim Beam. With help from advertising agency Energy BBDO in Chicago, USA, Jim Beam’s latest campaign states,"Guys never change. Neither do we."

The photos feature typical scenarios attributed to manly stereotypes such as having an empty fridge, fixing things with duct tape and (last but certainly not least) air guitaring. I couldn’t think of a more suiting Jim Beam ad campaign. Stats for Liquorious Air Guitaring Trending: Older & Chilly
Research: 3,128 clicks in 342 w
Interest: 4 minutes
Concept: Liquorious Air Guitaring
Related: 61 examples / 47 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: artistic alcohol bottles, imaginative alcoholic ads, and phonetic alcohol.