Some things never change and one of those things is a glass of good ol’ Jim Beam. With help from advertising agency Energy BBDO in Chicago, USA, Jim Beam’s latest campaign states,“Guys never change. Neither do we.”

The photos feature typical scenarios attributed to manly stereotypes such as having an empty fridge, fixing things with duct tape and (last but certainly not least) air guitaring. I couldn’t think of a more suiting Jim Beam ad campaign.