The new Jessie J Wild video is a perfect example of a pop star seeking to change her image using her music as a platform.
Jessie J has hit it big in the UK with songs like ‘Domino’ and ‘Who You Are’ and is well on her way to hitting North America. This video is clearly Jessie J’s response to American music using heightened sensuality as a device to bring in viewers.
While some pop stars overuse their bodies to gain popularity, Jessie J uses her strong femininity as a fierce way to capture the world’s attention. The ‘Wild’ video shows Jessie J rocking a shaved head while wearing a skimpy bandeau trashing the tradition of soft femininity. The Jessie J Wild video is proof that female singers can drop the good girl image, the flowing dresses and the PG-rated song lyrics in favor of a strong, independent persona.
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Concept: Jessie J Wild Video
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Segment: Females, 12-35
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