On June 30th, Jeremy Gutsche appeared on BNN for the 7th time to discuss Sir Richard Branson as a brand.
Can the man be separated from the brand? In a conversation with Simon Houpt, advertising and marketing reporter for the Globe and Mail, Gutsche discusses the answer to this question. He points out that when it comes to brand association and "preference," Branson has certainly succeeded with Virgin, and has managed to create a brand with which consumers may identify.
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