As a quick update, we now have the video of Jennifer Hudson's national anthem for Obama at the Democratic Convention. Hudson's Star Spangled Banner impressed not only Barack Obama, but also the fans who started clapping part way through the song.
As I noted in my earlier preview, Jennifer Hudson may have been 6th in American Idol, but she was the first choice for Barack Obama.
Implications - Contemporary society is consistently intrigued by the world of celebrities, and having them perform at political conventions demonstrates how consumers love seeing these individuals at a variety of events. Companies should consider how to incorporate this celebrity power into their products to gain attention from their customers.
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