It seems the fashion world can’t wait to get all wet this spring season. We’ve been seeing more and more fashion editorials and ad campaigns that went with the wet and aquatic theme.
The latest is this Spring/Summer 2009 Jean’s Paul Gaultier ad, which opted for indoors wetness rather than going to the beach or pool.
The ad promotes the new Jean’s Paul Gaultier accessories and jeans collection with model Alana Zimmer drenched in water with another model in a bathtub.
Stats for Bathtub Fashion Ads
Trending: Older & Warm
Research: 20,121 clicks in 368 w
Interest: 4 minutes
Concept: Bathtub Fashion Ads
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: androgynous perfume models, swimming in clothes, and poolside fashion campaigns.
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