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As the face of the first ever male Gucci scent, it's not surprising that they've brought back this celebrity hunk for the new James Franco Gucci ad. Very similar to the commercial he did back in 2008, it features a very wet, very smoldering Franco.

Launching globally in April, I'm sure you'll be seeing the James Franco Gucci ad before then--at least, I hope I do. Personifying "the sort of nonchalance and unforced appeal that is most attractive in a man," according to creative director Frida Giannini, who wouldn't?