James Franco For Gucci

Gucci is the latest perfume brand to use a Hollywood movie star, with James Franco fronting the campaign for their new men’s fragrance, Gucci by Gucci Pour Homme.

Riding high on the success of Pineapple Express and the huge Oscar buzz he’s getting for the upcoming movie ‘Milk’, James Franco stars in the stylish black and white TV commercial.

In the video, Franco repeats the words of the Bryan Ferry song, “Slave to Love.” The commercial plays a cover of the song by the talented Róisín Murphy, one of my favorite musicians.

The TV ad is directed by Jan Wentz, with Chris Doyle as director of photography.