Jack Daniel's Tennessee Honey Creates a Buzz

By: Summer Luu - Published: Apr 9, 2011 • References: jackdaniels & thedieline
Jack Daniel's Tennessee Honey comes with a new packaging that really creates some buzz about the branding. The new Honey Liqueur really captures the essence of the product in its design.

What better way to represent the sweet taste of honey than bumble bees themselves? The design elements include a bumble bee and honeycombs, dripping delectable nectar to represent the candied whiskey. This product is aimed at targeting people who like the Jack brand, but are not enthusiastic whiskey drinkers. With this light and playful design, the smooth flavor is communicated to boozers with a sweet tooth.

The Jack Daniel's Tennessee Honey packaging was created by designer Nathan Hinz and will drone out the competition and have buyers swarming the shelves for this sweet whiskey. Stats for Bumbling Booze Branding Trending: Older & Average
Research: 8,559 clicks in 267 w
Interest: 2.5 minutes
Concept: Jack Daniel's Tennessee Honey
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
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