Nashville, Tennessee-based Tennessee Brew Works has launched a truly delectable Belgian-style blonde beer that makes use of honey and barley obtained in the region. The 'Wildwood Flower' brew makes use of sourwood honey and wildflower sourced from none other than Strange Honey Farms located in nearby Del Rio. Strange Honey Farms is noted for its natural mountain beehives that result in honey with complex and memorable flavor.
In addition to being a wholesome sipper on its own, the 'Wildwood Flower' blonde beer also makes for an excellent pairing with different kinds of food such as pork, fish, poultry and BBQ dishes.
Tennessee Brew Works is also renowned for beer labels that depict the faces of real people who have been part of the organization's story, and 'Wildwood Flower' is no different, bearing the face of original employee Danielle Daniel, who is credited for a work ethic and commitment that played a key role in setting up the brewery for success.
Image Credit: Tennessee Brew Works
What's Driving This Trend
- Locally Sourced Ingredients
- Breweries leveraging locally sourced ingredients, like honey and barley obtained in the region create opportunities for suppliers and customers to support local agriculture.
- Artisanal Beer Labels
- Using beer labels that depict the faces of real people who have been part of the organization's story creates a personalized experience for consumers, fuelling brand loyalty.
- Food Pairing Options
- Breweries offering food pairing options can increase customer engagement, drive sales of both beer and food, and position themselves as a destination for culinary experiences.
Who This Affects Most
- Brewing
- Breweries can innovate by focusing on locally sourced ingredients and by offering food pairing options, which can increase sales and market penetration.
- Agriculture
- Agricultural businesses can innovate by supplying locally sourced ingredients to breweries and promoting partnerships that help companies embrace sustainable practices.
- Beverage Label Design
- Breweries can innovate their beer label design by showing faces of real people who have been part of the story, leading to greater brand loyalty and increased sales.
