In an effort to contribute to its brand-building campaign "It’s time to smile," Kodak has created a new ad spot featuring an animated young lady made of paper that has apparently lost her smile. She walks through a real living environment searching dismally for her smile. As luck would have it, she locates her smile within fun and exciting pictures of herself with family and friends from a digital photo frame.
The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love. I have to admit, the premise is creative and admirable.
Stats for Animated Paper People
Trending: Older & Average
Research: 3,076 clicks in 331 w
Interest: > 3 minutes
Concept: Animated Paper People
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
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