Kodak Drives Home Their "It's Time to Smile" Motto

By: Tawanda Johnson - Published: Dec 23, 2009 • References: 1000words.kodak & adland
In an effort to contribute to its brand-building campaign "It’s time to smile," Kodak has created a new ad spot featuring an animated young lady made of paper that has apparently lost her smile.  She walks through a real living environment searching dismally for her smile.  As luck would have it, she locates her smile within fun and exciting pictures of herself with family and friends from a digital photo frame.

The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love.  I have to admit, the premise is creative and admirable. Stats for Animated Paper People Trending: Older & Average
Research: 3,077 clicks in 334 w
Interest: > 3 minutes
Concept: Animated Paper People
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: funny flight safety animations, kodak uses assvertising, and digital photo locket + camera = the kodak 1881.