Star Alliance's #irecommend Helps Guests Find Others' Favorites

By: Laura McQuarrie - Mar 9, 2016
References: staralliance & traveldailynews
Inside Star Alliance lounges across the world, travelers are now able to find limited-edition #irecommend coasters that feature recommendations from other travelers. These coasters may highlight specific food and drinks available, or encourage appreciating a special moment like "taking in the ocean view."

In addition to featuring the "irecommend" hashtag, each drink coaster is also colored in order to match a specific Star Alliance lounge in airports across the world in Paris, Los Angeles, Buenos Aires and more.

In order to get its guests to interact with these fun coasters, Star Alliance is running a campaign to have people write their own recommendations, take a photo and share it across their personal social networks. Once posted, the best captures have the chance to be featured on Star Alliance's own social channels.