The risque Interview Magazine 'Brief Encounters' underwear editorial is inspired by Grindr, a smartphone app. Styled by Miguel Enamorado for the cutting-edge publication's September 2012 issue, the shoot is sure to get a rise out of viewers. Grindr is a networking application geared towards gay men that allows them to share a profile picture of themselves with the option to chat, send pictures and share one's location.
By taking a social media approach, the editorial brings something new to the usual format of underwear shoots. And as the Interview website wittingly states, the shoot has the ability to "log on to fashion’s reboot obsession with designer underwear."
The Interview Magazine Brief Encounters shoot's defined male models are featured wearing the designer underwear from Calvin Klein, Emporio Armani and Versace.
Stats for App-Inspired Photo Shoots
Trending: Older & Warm
Research: 9,950 clicks in 198 w
Interest: 3.4 minutes
Concept: Interview Magazine 'Brief Encounters'
Related: 99 examples / 76 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: steamy swedish underwear ads, body graffiti underwear editorials, and risque underwear editorials.
Body Graffiti Underwear Editorials
Steamy Swedish Underwear Ads
Risque Underwear Editorials
Cheeky Underwear Editorials