Motto is a New Social Dating App from the Founder of Grindr
Laura McQuarrie — November 2, 2022 — Lifestyle
References: designtaxi
Motto is the name of a new social dating app from Joel Simkhai, the founder of Grindr. Just as Grindr brought online dating to gay men with a pioneering geosocial network, Motto sets itself apart as a sex-positive dating application for queer folks looking for casual meetings.
Unlike many dating apps that connect users to endless singles nearby, Motto only displays five to 10 profiles per day. With a smaller group of users shown to other Motto users daily, the intention is to offer higher quality experiences for connection. Notably, on Motto, “no headless torsos” are permitted and each profile is required to have at least three face images. Currently, the app is live in New York City and Miami so that queer folks can find a match with less frustration.
Unlike many dating apps that connect users to endless singles nearby, Motto only displays five to 10 profiles per day. With a smaller group of users shown to other Motto users daily, the intention is to offer higher quality experiences for connection. Notably, on Motto, “no headless torsos” are permitted and each profile is required to have at least three face images. Currently, the app is live in New York City and Miami so that queer folks can find a match with less frustration.
Trend Themes
1. Sex-positive Dating Apps - There's a growing demand for sex-positive dating apps that cater to queer communities, presenting an opportunity for new entrants to capture this market.
2. Limited Daily Profiles - Dating apps limiting the number of daily profiles shown to users could improve the quality of connections and experiences, opening up opportunities for new dating apps to implement this feature.
3. Photo Policy - Dating apps enforcing strict photo policies to promote authenticity and safety could be a disruptive innovation opportunity in the crowded dating app market.
Industry Implications
1. Dating App Industry - Established dating app companies can consider expanding their services to the sex-positive dating app market, targeting queer communities.
2. Online Safety Industry - There could be opportunities for entrepreneurs to create startups that help enforce strict photo policies in dating apps to promote authenticity and safety.
3. LGBTQ+ Market - Companies and startups can focus on the underserved LGBTQ+ market, which has a growing demand for dating apps that cater to their specific needs and preferences.
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