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The International Vegetarian Union Advertising Campaign

By: Marissa Liu - Published: • References: ivu.org & adsoftheworld
You are what you eat--or so the saying goes. These International Vegetarian Union ads take this idea literally by using vegetables to recreate a man and woman’s internal organs.  The ads were created by JWT Kuwait and feature the tag line, “Vegetables are all your body needs.”

The vegetarian-friendly International Vegetarian Union ads show the anatomy model of a woman to be made-up of cauliflower, leek, tomato, eggplant, zucchini, ginger and a pear (which I’m pretty sure isn’t a vegetable). The anatomy model of a man features a few of the same vegetables plus an apple, carrots and celery. Stats for Vegetable Vitality Ads Trending: Older & Mild
Traction: 6,338 clicks in 257 w
Interest: 4 minutes
Concept: Vegetable Vitality Ads
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: getting naughty with vegetables, potato portraits, and vegetables as appliances.