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The International Vegetarian Union Advertising Campaign

By: Marissa Liu - Published: • References: ivu.org and adsoftheworld
You are what you eat--or so the saying goes. These International Vegetarian Union ads take this idea literally by using vegetables to recreate a man and woman’s internal organs.  The ads were created by JWT Kuwait and feature the tag line, “Vegetables are all your body needs.”

The vegetarian-friendly International Vegetarian Union ads show the anatomy model of a woman to be made-up of cauliflower, leek, tomato, eggplant, zucchini, ginger and a pear (which I’m pretty sure isn’t a vegetable). The anatomy model of a man features a few of the same vegetables plus an apple, carrots and celery.