The 'Inside Chanel N°5' clip provides an audio-visual history of the couture perfume label. The timeless fragrance has been stocked at international department stores since its release in 1921 with no end in sight to its production.
The story behind Gabrielle 'Coco' Chanel's foundation of the N°5 product is perhaps as delectable as the scent itself. The film reveals that the icon teamed up with Russian fragrance expert Ernest Beaux who went as far as the arctic circle in search of jasmine, sandalwood and orange blossom extracts.
Together Coco and Beaux produced a concoction that borrowed from 80 different ingredients, a revolution given the common output of aromas that were exclusively rose, mimosa, violet or peony-based.
The intermingling of multiple notes within a single bottle was unthinkable at the time. And yet, the brand managed to market it with ease. Chanel N°5 soon became the focus of The Museum of Modern Art (MoMA) and of Andy Warhol's silk screen depictions.
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