Amboss Precision Scissors Ad Campaign

By: Elsa Blaine - Published: Jan 1, 2009 • References: adsoftheworld
Actual beetles rock the Beatles retro mop-top hairstyle in a cool ad campaign by Amboss precision scissors. So, maybe they are in fact praying mantises or grasshoppers, but this was the first association I could make to the insects with funky hair images in these promotional images.

Perhaps the idea is that the shears are so precise you could in fact cut an edgy hairdo on something as small as a bug.

Whatever the goal, ad agency Saint Elmo’s of Munich and creative director Markus Walde created this triptych of coiffed insects that projects a little quiver of creepiness but effectively catches your attention. Stats for Insects With Beatles Moptops Trending: Older & Chilly
Research: 5,832 clicks in 385 w
Interest: 4 minutes
Concept: Insects With Beatles Moptops
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: monsters of metal, insects from found objects, and scanned insects as art.