Investment house T. Rowe Price uses animated blue ink illustrations to deliver an absolutely eye-catching commercial. The parts that really left me in awe were the ink transforming into a squid and the swirling spaghetti morphing into electrical wires.
You know an ad is outstanding when you are not really interested in what product or service they are selling, but can still enjoy the commercial in its entirety. The ad was created by JWT New York with creative direction by Ty Montague, Andrew Clark, Izzy Levine, Nate Goodson, and Orit Ben-Shitrit. The copy was written by Giovanni Maletti.
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