In4mation and Vans Team Up for Rad Summer Fashion

By: Vittoria Natarelli - Published:   Updated: Jun 21 2011 • References: shop.in4mants and freshnessmag
In this video for the In4mation and Vans summer collaboration, you'll see a lifestyle characterized by fun, the beach and a surfboard. The collection is fun-loving and free-spirited.

This collaboration is ingenious. The output is a creative collection of unique t-shirts with designs you cannot find anywhere else. In4mation and Vans is a very exciting team, and their video to show off the collection gives me summer-lovin' butterflies.

Implications - The American west coast has a deep resonance with young consumers because of the particular lifestyle that goes along with it. Young demographics are less preoccupied with buying a house and starting a family then their parents generation. Companies should consider this shift when branding themselves towards this group.