Toronto's 'ImPerfect Fresh Eats' Makes Dishes with "Ugly Produce"
Laura McQuarrie — March 14, 2019 — Eco
A number of grocery stores and CPG brands have begun shining a spotlight on so-called "ugly produce" and Toronto's ImPerfect Fresh Eats is a restaurant that crafts its meals with imperfect produce.
Although blemished or misshapen fruits and vegetables are often deemed not fit for commercial sale, there's plenty of high-quality produce that goes to waste as a result—ImPerfect Fresh Eats is playing a part in changing this by crafting wraps, salads and bowls, with build-your-own options, protein and sauces and offering unlimited toppings.
On top of giving new life to perfectly good food that would otherwise go to waste, ImPerfect Fresh Eats shares an eco-friendly and affordable way for people to nourish themselves, as it passes on the savings from its discounted imperfect produce to consumers.
Although blemished or misshapen fruits and vegetables are often deemed not fit for commercial sale, there's plenty of high-quality produce that goes to waste as a result—ImPerfect Fresh Eats is playing a part in changing this by crafting wraps, salads and bowls, with build-your-own options, protein and sauces and offering unlimited toppings.
On top of giving new life to perfectly good food that would otherwise go to waste, ImPerfect Fresh Eats shares an eco-friendly and affordable way for people to nourish themselves, as it passes on the savings from its discounted imperfect produce to consumers.
Trend Themes
1. Ugly Produce - Restaurants and grocery stores are focusing on utilizing and promoting the consumption of imperfect produce, creating opportunities for reducing food waste and offering more sustainable and affordable options.
2. Imperfect Produce Meals - The rise of restaurants like ImPerfect Fresh Eats showcases the potential for transforming imperfect produce into delicious and healthy meals, highlighting the innovation of turning food waste into desirable culinary experiences.
3. Eco-friendly Dining - The concept of eco-friendly dining establishments such as ImPerfect Fresh Eats emphasizes environmental responsibility while providing consumers with sustainable choices for their meals, encouraging the growth of a more conscious and socially responsible food industry.
Industry Implications
1. Food Service Industry - The food service industry can leverage the increasing demand for meals made with imperfect produce, leading to the development of new restaurant concepts and menu options that prioritize sustainability and waste reduction.
2. Grocery and Retail Industry - The grocery and retail industry can capitalize on the promotion and sale of imperfect produce, creating dedicated sections or special product lines that cater to an eco-conscious consumer base and contribute to reducing overall food waste.
3. Sustainable Agriculture - The movement towards utilizing imperfect produce highlights the need for innovative farming practices that value the entire harvest, presenting opportunities for sustainable agriculture initiatives that focus on reducing waste and improving resource efficiency.
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