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Ikea Fabric Ad in Sweden

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: adverbox
One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric and you can instantly live the experience. The agency was Forsman & Bodenfors in Sweden. Stats for Immersion Advertising Trending: Older & Average
Traction: 5,297 clicks in 435 w
Interest: 4 minutes
Concept: Immersion Advertising
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: high-tech smart umbrellas, smart door monitors, and sensuous wanderlust lookbooks.