Ikea Fabric Ad in Sweden
By: Jeremy Gutsche - Published: Jun 13, 2006 Updated: Apr 1 2011 • References: adverbox
One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric and you can instantly live the experience. The agency was Forsman & Bodenfors in Sweden.