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Immersion Advertising Edit
Ikea Fabric Ad in Sweden

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Immersion Advertising - Ikea Fabric Ad in Sweden
Ikea Fabric Ad in Sweden
 Published: Jun 12, 06
 Views: 3,630

One of the latest trends in advertising involves complete immersion into the product.  In this case, a new ad from Ikea is in the form of a decorated subway.  The windows are finished with Ikea Fabric and you can instantly live the experience.  The agency was Forsman & Bodenfors in Sweden.

References:  adverbox

Filed In:  jargon,  marketing








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Immersion Advertising