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Jeremy GutscheJeremy Gutsche
 On: Jun 12, 06
1,615 Trends
2,245 Comments
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Immersion Advertising Edit

Ikea Fabric Ad in Sweden


Immersion Advertising - Ikea Fabric Ad in Sweden
Ikea Fabric Ad in Sweden
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One of the latest trends in advertising involves complete immersion into the product.  In this case, a new ad from Ikea is in the form of a decorated subway.  The windows are finished with Ikea Fabric and you can instantly live the experience.  The agency was Forsman & Bodenfors in Sweden.

References: adverbox

Comment: on Immersion Advertising








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