Immersion Advertising - Ikea Fabric Ad in Sweden


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Jeremy Gutsche
On: Jun 12, 06
1392 Trends
609 Comments

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Immersion Advertising - Ikea Fabric Ad in Sweden [Edit]

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One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric and you can instantly live the experience. The agency was Forsman & Bodenfors in Sweden.

Via: adverbox

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