Rockstar

Imaginative Illustrator 'McBess' Creates Edgy Cartoons

By: Armida Ascano - Published: Sep 7, 2010   Updated: Aug 17 2011 • References: blog.mcbess and vectroave
Budding illustrator 'McBess' (or, Matthew Bessudo) is a highly creative individual with a talented hand and active imagination.

His illustrations display a dark, edgy humor executed through a vintage-esque style that is reminiscent of old Disney. Regardless, illustrator McBess's work is anything but Disney. The often morbid pieces from McBess's collection generally portray a harsh reality and underlying symbolism.

Some images include a grinder labeled "kid burgers" and an over-eater's harsh inner thoughts.

Implications - Consumers are appreciative of fine arts illustrations with a dark twist because the juxtaposition of children's cartoons with unnerving subject matter engages consumers on a cognitive level. Corporations that produce goods and offer services that challenge consumers mentally are more likely to garner business than companies that are complacent with not engaging consumers cognitively.