His illustrations display a dark, edgy humor executed through a vintage-esque style that is reminiscent of old Disney. Regardless, illustrator McBess's work is anything but Disney. The often morbid pieces from McBess's collection generally portray a harsh reality and underlying symbolism.
Some images include a grinder labeled "kid burgers" and an over-eater's harsh inner thoughts.
Implications - Consumers are appreciative of fine arts illustrations with a dark twist because the juxtaposition of children's cartoons with unnerving subject matter engages consumers on a cognitive level. Corporations that produce goods and offer services that challenge consumers mentally are more likely to garner business than companies that are complacent with not engaging consumers cognitively.