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Imaginative Illustrator 'McBess' Creates Edgy Cartoons

By: Armida Ascano - Published:   Updated: Aug 17 2011 • References: blog.mcbess & vectroave
Budding illustrator 'McBess' (or, Matthew Bessudo) is a highly creative individual with a talented hand and active imagination.

His illustrations display a dark, edgy humor executed through a vintage-esque style that is reminiscent of old Disney. Regardless, illustrator McBess's work is anything but Disney. The often morbid pieces from McBess's collection generally portray a harsh reality and underlying symbolism.

Some images include a grinder labeled "kid burgers" and an over-eater's harsh inner thoughts.

Implications - Consumers are appreciative of fine arts illustrations with a dark twist because the juxtaposition of children's cartoons with unnerving subject matter engages consumers on a cognitive level. Corporations that produce goods and offer services that challenge consumers mentally are more likely to garner business than companies that are complacent with not engaging consumers cognitively.

Stats for Dark Twisted Toons Trending: Older & Average
Traction: 12,029 clicks in 207 w
Interest: < 2 minutes
Concept: Illustrator Mcbess
Related: 81 examples / 62 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: dismembered anatomy illustrations, semi-body art, and penciled menswear collections.