Loyal IKEA customers will know straight away that such pieces are not sold by the Swedish store, but these IKEA 'No Overcharge' ads features such furnishings in order to make a very frank point.
Indeed, anyone who shops at the home decor superstore knows that he will find furniture without frills, and consequently without an exuberant price tag.
The way that the TBWA advertising agency of Istanbul, Turkey, has jazzed up this unornamented mirror, chair and coffee table makes them look a little ridiculous. The natural light wood of each object, executed with perfect right angle joints, is the way that these affordable furnishings should remain. The IKEA 'No Overcharge' ads essentially assert that an increase in cost would only occur if the company's products started looking as gaudy as these do.
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Concept: IKEA No Overcharge Ads
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Segment: Neutral, 35-55+
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