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The IKEA 'No Overcharge' Ads Celebrate Simplicity

By: Amelia Roblin - Published: • References: tbwa-istanbul & adsoftheworld
Loyal IKEA customers will know straight away that such pieces are not sold by the Swedish store, but these IKEA 'No Overcharge' ads features such furnishings in order to make a very frank point.

Indeed, anyone who shops at the home decor superstore knows that he will find furniture without frills, and consequently without an exuberant price tag.

The way that the TBWA advertising agency of Istanbul, Turkey, has jazzed up this unornamented mirror, chair and coffee table makes them look a little ridiculous. The natural light wood of each object, executed with perfect right angle joints, is the way that these affordable furnishings should remain. The IKEA 'No Overcharge' ads essentially assert that an increase in cost would only occur if the company's products started looking as gaudy as these do. Stats for Embellished Basic Furnishings Trending: Older & Warm
Traction: 18,599 clicks in 182 w
Interest: 4 minutes
Concept: IKEA No Overcharge Ads
Related: 66 examples / 51 photos
Segment: Neutral, 35-55+
Comparison Set: 24 similar articles, including: shelved data storage, flat-pack wooden furniture, and campy character cut-outs.