These 'Energy Pop' Ice Popsicles from Tata Salt Replenish Lost Salt Content

By: Laura McQuarrie - Sep 9, 2016
References: tatasalt & adsoftheworld
In order to help people at the Hindu festival of Jagannath Puri Rathyatra in India stay cool while outdoors in the extreme heat, The Brand Brewery advertising agency crafted a set of unique ice popsicles for the brand 'Tata Salt.'

Rather than being made with conventionally sweet flavors, these ice pops were specifically made with a formula of just salt, sugar and water. While this may seem like an unusually plain combination, these refreshing popsicles boast a slightly sweet and salty flavor that's beneficial for restoring the body's salt levels that are lost through sweat.

With summer temperatures rising to dangerous levels in multiple regions of the world, salt is being included as a main ingredient in everything from baked goods to beverages as a means of combating dehydration and heat stroke, rather than adding flavor.