Chapman's Ice Cream for Kids Introduces the Magical Land of 'Chapmania'

By: Laura McQuarrie - Jun 24, 2016
References: chapmans & marketingmag
One of Chapman's latest creations is an ice cream for kids that takes inspiration from imaginative mythical lands and fairy tales. The Kids Line introduces kids to the land of 'Chapmania,' which is filled with nights, wizards, princesses and more. These fairy tale themes are reflected on the ice cream product names and package designs, such as the unicorn-inspired 'Unicone,' the 'Stardust Sammich' and 'Princess Potion.'

Beyond enjoying these frozen treats, kids are also able to go online to Chapman's dedicated website for kids in order to play games and watch videos that will immerse them in the world of Chapmania.

Chapman's created these kid-specific ice cream flavors because it saw a void in the market that would satisfy both retailers and young consumers.