Stew'n'Drew's Ice Cream Container Design Resembles a Real Cone

By: Laura McQuarrie - Oct 17, 2014
References: facebook & thedieline
This creative ice cream container design for Stew'n'Drew's Luxury ice cream line mimics the look of a waffle ice cream cone, without any of the mess that comes with eating from an actual cone. Playing off the nostalgia of childhood, the packaging created by my:creative includes a vintage-style stamp with an icon of a two-seater ice cream bike, which creates a sense of fun and sharing.

The flavors of the ice cream are simple: Traditional Vanilla, Chocolate and Strawberry, and this is reflected in the uncomplicated presentation of each flavor, which has a color-coded stamp to match. As a result of introducing the new luxury ice cream packaging, Stew'n'Drew found that it had to produce extra to meet higher demands for its product.