Ekselence Macarons Introduces a Hybrid of Ice Cream and Macarons

By: Laura McQuarrie - May 2, 2016
References: behance.net & thedieline
Ice cream and macarons are two desserts that are beloved on their own, but Ekselence Macarons brings them together to create an even sweeter treat.

Designer Alexey Gorozhanin developed the charming packaging for Ekselence Macarons, which uses vivid imagery to showcase the floral, chocolate and nutty flavors of each frozen dessert. While the product names are simple—Orange & Macarons and Pistachio & Macarons—the colorful product photography on the dessert boxes suggests that there are deeper flavors to discover in these ice cream and macaron sweets.

The packaging for the decadent desserts will appeal to foodies with an eye for the newest hybrid food creations on the market. Macarons have been worked into everything from cakes and donuts to sweet versions of kebabs, offering consumers a refreshing new way to encounter this familiar dessert.