The Chez Dodo Brand Identity Boasts Avian Imagery

By: Jana Pijak - Jan 20, 2016
Chez Dodo's sophisticated macaron branding consists of gorgeous boxes that are adorned with bird illustrations. Borrowing its inspiration from the natural world, this avian packaging is conceived by designer Eszter Laki. Those visiting Chez Dodo can purchase a candy gift box or sample a handful of French macarons in clear bags that boast the bakery's minimalist 'CD' insignia.

This macaron branding is inspired by nature and embodies a charming and sophisticated air. Created using a watercolor medium, the packaging's bird illustrations resemble vintage wallpaper motifs that are synonymous with Parisian interior decor.

Marketed as a sophisticated snack, French macarons are an age-old confection made modern in an effort to appeal to Millennial consumers with an interest in nostalgia.