This Ice Bucket Challenge ALS Video Features One Very Grumpy Cat
Laura McQuarrie — August 28, 2014 — Marketing
References: youtube & designtaxi
While on the set of the upcoming 'Grumpy Cat's Worst Christmas Ever,' the famous Internet cat was nominated to make an Ice Bucket Challenge ALS video.
Rather than dumping a cold bucket of ice on a cat that has absolutely no idea about anything to do with her Internet fame or ALS, three guys—Daniel Roebuck, Evan Todd and Isaac Haig—accepted the challenge on behalf of Grumpy Cat. With this trio in the foreground of the Christmas movie set, Grumpy Cat watches from the background, seated in a plush red throne. After the ice buckets have been dumped, Grumpy Cat comments that the water was "Not cold enough," and when asked if the challenge was deserving of Grumpy Cat's approval, as expected, she says "No."
Rather than dumping a cold bucket of ice on a cat that has absolutely no idea about anything to do with her Internet fame or ALS, three guys—Daniel Roebuck, Evan Todd and Isaac Haig—accepted the challenge on behalf of Grumpy Cat. With this trio in the foreground of the Christmas movie set, Grumpy Cat watches from the background, seated in a plush red throne. After the ice buckets have been dumped, Grumpy Cat comments that the water was "Not cold enough," and when asked if the challenge was deserving of Grumpy Cat's approval, as expected, she says "No."
Trend Themes
1. Ice Bucket Challenge ALS Videos - Creating humorous and entertaining ALS videos, like the one featuring a grumpy cat, can help raise awareness and funds for the cause.
2. Internet Cat Memes - Leveraging popular internet cat memes, such as Grumpy Cat, in marketing campaigns can attract attention and engage audiences.
3. Non-traditional Celebrity Endorsements - Collaborating with famous internet cats, like Grumpy Cat, for endorsements can excite fans and bring a fresh twist to brand promotions.
Industry Implications
1. Entertainment - Incorporating viral internet cat memes into films and TV shows can attract a large fan base and boost viewership.
2. Fundraising and Charitable Organizations - Utilizing the popularity of viral ALS videos, such as the Ice Bucket Challenge, can maximize donations and support for ALS research.
3. Marketing and Advertising - Employing internet cat memes, like Grumpy Cat, in advertising campaigns can capture the attention of audiences and enhance brand recognition.
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