Prodigy

BankMed Gets Benjamin Franklin Working for You

By: Vincent Salera - Published:   Updated: May 30 2011 • References: coloribus
It seems that the lack of work during the economic recession has not affected BankMed; they brought Benjamin Franklin back to life so he can work and help you “make your money work for you.”

Inventor, farmer, welder, courier... I never knew Benjamin Franklin was so versatile! The ads were created by advertising agency IMPACT/BBDO, Beirut with creative direction by Joe Abo.

Implications - Although historical figures have been dead for many years, their iconic faces remain familiar to all. History has resurrected these individuals who are now placed in satirical situations that connect them with the quirky attitudes of the modern generation. The resurgence of these figures is a genius marketing strategy for brands looking to add hints of pop cultural humor to their image.

Stats for Ads With Resurrected Icons Trending: Older & Chilly
Traction: 2,006 clicks in 299 w
Interest: 4 minutes
Concept: Ads With Resurrected Icons
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: green banking, 30 innovations in banking, and financial crisis photography.