Rockstar
These triple bottom line features may use a different word or concept to describe what they are (or maybe what they aspire to be). TBL, 3BL, the three pillars and, perhaps most obviously, people, planet, profit, are all different namees for the same idea.

That idea is what has been hailed as business in the 21st century, or how all corporations will somehow have to sway in order to get by. Of course, we're not there or maybe we won't even get there at all. For image is everything and image is a far ways from practice and even further from truth. Just look at a recent opinion piece by Ellie Mae O'Hagan in the Guardian's Comment is Free section called "Bill Gates: nice charity work, shame about the business practices."