Herbivore's Moisturizers Repond to the Ever-Changing Needs of Skin
Laura McQuarrie — July 28, 2021 — Fashion
References: herbivorebotanicals & byrdie
Herbivore's newest product pair delves into the idea of mood-based skincare and the hydration moisturizers harness the power of ingredients like blue tansy oil, white willow bark BHA, tremella mushroom and vegan squalane.
Although people with oily skin or dry skin usually stick to products that are products that are geared towards their specific skin type, the brand wants to get people familiar with solutions that adapt to different needs. As Herbivore's head of product development Jenni Ewing said to Byrdie, "your skin evolves, and your skin emotions or skin mood evolves, and that’s when you customize day-to-day."
While the Pink Cloud Soft Moisture Cream helps to support the skin barrier and leave the skin feeling soft, plump and dewy, the Aquarius Pore Purifying Clarity Cream restores balance and hydration with a soft matte finish.
Although people with oily skin or dry skin usually stick to products that are products that are geared towards their specific skin type, the brand wants to get people familiar with solutions that adapt to different needs. As Herbivore's head of product development Jenni Ewing said to Byrdie, "your skin evolves, and your skin emotions or skin mood evolves, and that’s when you customize day-to-day."
While the Pink Cloud Soft Moisture Cream helps to support the skin barrier and leave the skin feeling soft, plump and dewy, the Aquarius Pore Purifying Clarity Cream restores balance and hydration with a soft matte finish.
Trend Themes
1. Mood-based Skincare - The idea of mood-based skincare presents opportunities for development of adaptive skincare products that cater to the ever-changing needs of users' skin.
2. Adaptive Hydration - Adaptive hydration technology can be leveraged to develop innovative skincare products that can adjust and optimize moisture levels based on skin type and environmental conditions.
3. Plant-based Ingredients - The use of plant-based ingredients, such as blue tansy oil, white willow bark BHA, and tremella mushroom presents a disruptive opportunity to create unique skincare formulations that cater to specific skin types or skin emotions.
Industry Implications
1. Skincare Industry - The skincare industry can leverage the trend of mood-based skincare and adaptive hydration to cater to the ever-changing skincare needs of consumers.
2. Natural Cosmetics Industry - The natural cosmetics industry can use the trend of plant-based ingredients to create unique formulations that cater to specific skin types or skin emotions, thus giving them a competitive edge in the skincare market.
3. Personalized Skincare Industry - The personalized skincare industry can adopt the trend of mood-based skincare and adaptive hydration to develop customized skincare formulations for individual users based on their skin type and skin mood.
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