Herbivore Botanicals is a skincare company that specializes in creating natural and plant-based beauty products and recently, the brand debuted a new exfoliating serum that answers the skin concerns of people with sensitive skin. Playfully named 'Milky Way,' this formula combines 10% AHA (lactic, glycolic, malic, tartaric, citric) and 3% PHA with Wild Oats which protect the skin microbiome. While the former blend re-texturizes the skin to deliver a renewed complexion and healthy glow, the oats help soothe the appearance of any irritation. Other powerful ingredients present in Herbivore Botanicals' Milky Way exfoliating serum include ceramides and hyaluronic acid, which are known supporters of the skin's moisture barrier, and plant-derived squalane, fatty acids-rich jojoba seed oil, sweet almond oil, lime caviar extract, and an antioxidant blend of rice bran, rosemary, sunflower, and tocopherol.
Image Credit: Herbivore Botanicals
Why This Trend Is Growing
- Natural Skincare Products
- The growing demand for natural and plant-based beauty products creates opportunities for companies to develop innovative skincare solutions for sensitive skin.
- Skin Microbiome Protection
- The incorporation of ingredients that protect and support the skin's microbiome opens up possibilities for disruptive innovations in skincare.
- Renewal and Glow
- There is a trend towards exfoliating serums that effectively re-texturize the skin, leaving it with a renewed complexion and healthy glow.
Industries Being Reshaped
- Skincare
- The skincare industry can explore the development of more natural and plant-based exfoliating serums that cater to sensitive skin.
- Beauty
- The beauty industry has the opportunity to create disruptive skincare innovations by incorporating ingredients that protect and support the skin's microbiome.
- Natural Beauty
- The natural beauty industry can develop exfoliating serums that provide both renewal and a healthy glow while using natural and organic ingredients.
