Designer ArtVertising (UPDATE) Edit

HUGO Create Winners
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Hugo has announced the winners of round 1 of the creative Hugo Create contest on 1 April, 2008. The 10 winners will recieve $500 each and will have the chance to be printed in I-D magazine or even used in an official Hugo campaign.

The ten winning designs are: Tom Moran (UK), Ashley Paul Smith (UK), Edwin Servass (Netherlands), Gosia (Canada), Imok (Australia), Juah Jukarainen (Finland), Litsa (USA), Matthew Needle (UK), Nicholas Romero (USA), Oleg Shmykov (Germany), Carla Tavares (Brazil), Luigi Luci (Italy), Karen Santiago (Mexico) and Bruno Manciet (France).

You can see the ten winning designs here. I could not find any info in the site about the dates for the second round, so it must be a bit later.

ArtVertising II - ‘HUGO Create’ Contest (VIDEO)

In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008. … [More]

User Created Designer Ads - Armani Get Together Campaign (GALLERY)

Hugo Boss launched a neat ad campaign that asked the public to help in design, and now Emporio Armani has announced a similar project. The fashion house announced a contest in which they asked the public to design a print or video ad for Armani’s new fragrance, Get Together. The winning spot for t… [More]