This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens

By: Ady Floyd - Sep 22, 2015
References: web.sure &
Sure's new and interactive cellphone shop features large touch screens that allow consumers to browse options inside the store and create their own personalized phone plans.

The idea of personalizing packages to cater to each consumer's specific needs is an intelligent marketing scheme. Instead of grouping consumers into cookie-cutter plans, this process ensures that each Sure guest is treated as the unique individual that they are.

In addition to offering customized phone plans, this shop markets touch screens as an appealing feature for youthful consumers. By incorporating interactive tech displays in its interior, the shop gamifies its consumer experience. Consumers are not only able to learn about products while assessing their own specific needs but will also enhance their overall shopping experience.