The HP Touchsmart Graffiti Wall above was created by Torke to promote the launch of the HP Touchsmart PC. Turbo, one of the most famous graffiti artists in Turkey, was on hand to create the artwork featured on the HP wall, to which three HP Touchsmart computers were attached.
Passersby could use their fingertips to draw their own graffiti to win an HP Touchsmart PC. The HP Touchsmart Graffiti Wall was accompanied by a press event in one of the most popular art galleries in Istanbul.
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Concept: Hp Touchsmart Graffiti Wall
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Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: 52 hot touch-screen innovations, creating buzz on low budgets, and guerrilla graffiti film promos.
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