Eristoff Vodka and Brussels Happiness agency created a unique stunt that allowed fans to howl with the wolves.
Eristoff’s howling wolf logo has become a symbol for the brand and its Facebook fans have been charmingly nicknamed "night wolves." But to test who really belongs to the pack, Eristoff worked with the UK Wolf Conservation Trust to test if fans could make three wild wolves respond to the howls they made on their webcams.
19 Eristoff fans were successful at the howl with the wolves test and were rewarded with tickets to the I Love Techno dance festival. The stunt is a clever one that builds bonds with the Eristoff as well as reinforces that its vodka is truly "from the land of the wolf."
Stats for Interactive Wolf-Calling Campaigns
Trending: Older & Average
Research: 1,078 clicks in 124 w
Interest: > 3 minutes
Concept: Howl With The Wolves
Related: 77 examples / 59 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: urban sportswear-inspired lookbooks, spine-chilling supernatural paintings, and lifelike pipe cleaner animals.
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