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Immersive Hotel Art Installations

The St. Regis Venice Introduces 'Terrazza 365º Azzarret'

— February 9, 2024 — World
The St. Regis Venice has partnered with Spanish artists Eugenio Recuenco and Juan Carlos Moya to launch a special and immersive hotel art installation that will bring value to the business' guests. Dubbed 'Terrazza 365º Azzarret,' the creative experience offers guests a reflective journey through time and space.

Located in The St. Regis Venice's Arts Bar, the hotel art installation features a selection of photographs from Eugenio Recuenco and Juan Carlos Moya's '365º' project, which took eight years to complete. Terrazza 365º Azzarret challenges viewers' perceptions of reality and society with its decorative cushions showcasing twelve images, an audio-visual piece titled 'Wellcome 365º,' and a special artwork titled '5th August' displayed on the Regina Terrace.

In addition, guests can also enjoy a photography-themed cocktail called 'Willful Dart' and limited-edition postcards featuring the installation's photographs.

Image Credit: St. Regis Venice
Trend Themes
1. Immersive Art Installations - The immersive hotel art installation trend provides an opportunity for businesses to create unique and interactive experiences for their customers.
2. Long-term Collaborations - Long-term collaborations with artists, like the partnership between The St. Regis Venice and Eugenio Recuenco and Juan Carlos Moya, offer businesses the chance to showcase ongoing creative projects and build brand associations.
3. Multi-sensory Experiences - The multi-sensory experience trend allows businesses to engage customers on a deeper level by incorporating various forms of media, such as audio-visual pieces and decorative elements, into their installations.
Industry Implications
1. Hospitality - The hospitality industry can leverage immersive art installations to enhance the guest experience and differentiate their offerings from competitors.
2. Art and Photography - The art and photography industry can benefit from partnerships with businesses to showcase their work in unique settings and reach a wider audience.
3. Food and Beverage - The food and beverage industry can capitalize on the popularity of immersive art installations by creating themed experiences, such as specialty cocktails, that complement the artwork and attract customers.
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