Raw Color and Sancal Join Forces on the LINK and LOOP Design
Amy Duong — November 8, 2022 — Art & Design
References: design-milk
Industrial design studio Taw Color works together with Sancal on a two-part sofa design project that presents LINK and LOOP. Raw Color is known for its color expertise and connects that by enhancing color, shadow, and volumes of a furniture piece to ensure it is expressive.
The partnership started before the pandemic and originally, the project was named 'party!' Raw Color's Christoph Brach and Daniera ter Haar talk about the design, stating that “From a single gesture a shape evolves that equally unites curved and straight segments. LINK & LOOP are visually connected by the cylinder. The essential geometry that allows the overall volume to be soft and tactile in its appearance. Hard corners cannot be found.” LINK is artful and seemingly unconventional at a first glance, appearing like links connected. LOOP is a seating design that has different sizes and finishes.
Image Credit: Raw Color, Sancal
The partnership started before the pandemic and originally, the project was named 'party!' Raw Color's Christoph Brach and Daniera ter Haar talk about the design, stating that “From a single gesture a shape evolves that equally unites curved and straight segments. LINK & LOOP are visually connected by the cylinder. The essential geometry that allows the overall volume to be soft and tactile in its appearance. Hard corners cannot be found.” LINK is artful and seemingly unconventional at a first glance, appearing like links connected. LOOP is a seating design that has different sizes and finishes.
Image Credit: Raw Color, Sancal
Trend Themes
1. Color-enhanced Furniture Design - Color experts bring color, shadow, and volumes to furniture pieces to enhance expression.
2. Soft and Tactile Furniture Design - Geometry-based designs create soft and tactile furniture that appear unconventional but artful at first glance.
3. Flexible Seating Designs - Seating designs with different sizes and finishes provide customers with flexibility.
Industry Implications
1. Furniture - Innovation opportunities lie in incorporating expertise in color and geometry-based designs.
2. Interior Design - Designers can use color and geometry-based designs to create artful, unconventional, and yet soft and tactile furniture.
3. Home Decor - Companies can provide customers with flexibility in terms of seating designs by offering versatile furniture options.
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