The Hot Wheels Loop billboard seen in Bogota, Colombia is a wicked piece of advertising. This incredible installation looks like a real-life loop that cars can zoom up and around in just like the race car tracks of the toy cars.
This isn't the only jumbo-sized advert that Hot Wheels has come up with. The Hot Wheels Loop billboard joins the giant kid billboards that were previously covered here on Trend Hunter. It would be the dream of most children if the insanely crazy tracks they put together could actually be made into reality. As realistic as the Hot Wheels Loop billboard looks, it's still just an illusion. This would definitely grab my attention if I was heading towards it.
Stats for Life-Sized Car Loops
Trending: Older & Buzzing
Research: 7,078 clicks in 267 w
Interest: 4 minutes
Concept: Hot Wheels Loop BIllboard
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: popularity pills, billboard graffiti art, and controversial cursing campaigns.
Life-Sized Car Loops
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