The Swiss Miss Hot Cocoa Candle Sets the Mood for a Cozy Season
Laura McQuarrie — November 7, 2023 — Marketing
References: shopryanporter & prnewswire
After successfully releasing the Vlasic Pickle candle, premium home fragrance company Candier by Ryan Porter teamed up with Conagra Brands once again, this time to create a Swiss Miss Hot Cocoa candle. This candle was created to look and smell just like a mug of Swiss Miss Hot Cocoa, and its warm, rich and chocolatey flavors instantly make interior environments more cozy.
The candle set in the classic Swiss Miss red mug is topped off with "mini marshmallows" made of 100% natural wax, and the candle fragranced with essential oils offers hours of burn time to brighten up the darkest days of the year.
This limited-edition candle is ready to be purchased online, while supplies last, and it's expected to go fast at a time when people are shopping for unique holiday gifts.
The candle set in the classic Swiss Miss red mug is topped off with "mini marshmallows" made of 100% natural wax, and the candle fragranced with essential oils offers hours of burn time to brighten up the darkest days of the year.
This limited-edition candle is ready to be purchased online, while supplies last, and it's expected to go fast at a time when people are shopping for unique holiday gifts.
Trend Themes
1. Personalized Scented Candles - Capitalizing on the success of novelty candle releases, home fragrance companies are creating personalized scented candles that replicate popular food and drink items.
2. Immersive Home Fragrance Experience - Premium home fragrance companies are creating immersive experiences by combining realistic scent profiles with visually appealing designs, allowing consumers to transform their home environments into cozy havens.
3. Limited-edition Collaborations - Collaborations between home fragrance companies and popular brands are resulting in limited-edition candles that appeal to consumers seeking unique and collectible items.
Industry Implications
1. Home Fragrance - The home fragrance industry has an opportunity to disrupt the market by offering unique and personalized scented candles that appeal to consumers' desire for novelty and customization.
2. Gift and Novelty - The gift and novelty industry can explore disruptive innovation opportunities by partnering with home fragrance companies to create limited-edition candles that attract consumers looking for unique holiday gifts.
3. Food and Beverage - Food and beverage brands can tap into the home fragrance market by collaborating with home fragrance companies to create scented candles that replicate their popular products, providing consumers with a multisensory experience.
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