This Christmas, Tiffany and Co. are going back in time with horse-drawn carriages on the streets of London.
The body and a few details on the carriage is made in the iconic Tiffany blue and the back of the carriage is loaded with small blue Tiffany boxes, which reiterates its message that "The Perfect Christmas Comes Wrapped in Blue.
The carriage travels through Old Bond Street and Sloane Square, attracting photographers, Christmas shoppers and fans of Tiffany jewellery. Instead of going modern for Christmas, the charm of a horse-drawn carriage is perfect for conveying the romanticism of the Tiffany’s brand.
If you were to see this carriage on the streets of London, you might think you’ve gone back in time, until you see that the back of the carriage bears the hashtag "TiffanyChristmas."
Stats for Branded Old World Carriages
Trending: Older & Average
Research: 3,379 clicks in 124 w
Interest: 1.2 minutes
Concept: Horse Drawn Carriages
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: retro chic eye masks, vintage-inspired wedding heels, and technicolor summer skateboarding shoes.
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