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Hardcourt Smoked Bacon

This Hormel Black Label Bacon Was Smoked with Tournament Court Floors

— March 13, 2023 — Lifestyle
The rich and savory flavor of smoked bacon isn't anything new for the average meat lover but sports fans will be particularly drawn to the newest release from the makers of Hormel Black Label Bacon. The all-new Hardcourt Smoked Hormel Black Label Bacon is the first product of its kind to be smoked with "the actual northern cherry maple wood that is used to make the final floors of the 2023 college basketball tournament."

Fans of March's annual tournament, and meat lovers in general, are invited to enter for their chance to win one of 68 commemorative packages of this smoked bacon, which also includes a certificate of authenticity, collectible maple wood chips and coupons for other Hormel Black Label Bacon products.
Trend Themes
1. Sports-food Mashup - There is a trend of combining food with sports and this opens doors for unique food experiences and partnering opportunities for brands in these industries.
2. Novelty Food - Creating unique, one-of-a-kind food experiences can generate buzz and excitement among customers and can be an opportunity for businesses to differentiate themselves in competitive markets.
3. Authenticity Marketing - Customers value authenticity and marketing campaigns based on real stories and genuine experiences can engage them more effectively and add value to a business.
Industry Implications
1. Sports - Partnering with food brands to create novelty food experiences is an innovation opportunity for sports franchises and teams.
2. Food - Experimenting with unique food combinations and offering limited edition products can differentiate a food brand in the market and attract new customers.
3. Marketing - Marketers can leverage the trend of authenticity and storytelling to engage customers in more meaningful ways and build brand loyalty.
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