The Horlicks Ads Makes You Sleepy Just Looking at Them

By: Meghan Young - Published: Aug 28, 2010 • References: gerritbasson &
These Horlicks ads know just how to get into the mind of a child. Taking cues from 'Toy Story' and other animated inanimate playthings, they latch onto the imagination of children, showing them that if their toys need some rest time, so do they.

The brainchild of Gerrit Basson and Josh Selter, the Horlicks ads are clever and child-friendly. Based around a bedtime drink that helps you get your Zzzs, I'm just getting sleepy looking at it. Stats for Sleepy Toy Campaigns Trending: Older & Mild
Research: 2,866 clicks in 299 w
Interest: 3.7 minutes
Concept: Horlicks Ads
Related: 74 examples / 57 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: bad apple ads, regrettable tattoo ads, and aloof fashion ads.