The 'Yard Yacht' IPA Features a Moderate ABV For Easy Crushability
Rahul Kalvapalle — September 26, 2023 — Lifestyle
References: confluencebrewing & littlevillagemag
Confluence Brewing Company, a Des Moines, Iowa-based microbrewery, has gone ahead with the launch of a deliciously tempting new hazy IPA that is high in flavor but moderate in terms of ABV (alcohol-by-volume), making it eminently sessionable and enjoyable regardless of the situation or indeed the time of year.
The 'Yard Yacht' session hazy IPA' is absolutely exploding with bold aromas and a colorful flavor profile that is clearly spiked with berries, citrus and fruity tropicality. At the same time, this hazy IPA features an ABV of only 4.5 percent ABV for easy crushability.
Positioned by Confluence Brewing as a beer that's well and truly brewed for weekdays and regular evenings, 'Yard Yachting' will appeal to seasoned IPA enthusiasts as well as generalized beer lovers looking for the occasional infusion of hoppy goodness into their lives.
Image Credit: Confluence Brewing Company
The 'Yard Yacht' session hazy IPA' is absolutely exploding with bold aromas and a colorful flavor profile that is clearly spiked with berries, citrus and fruity tropicality. At the same time, this hazy IPA features an ABV of only 4.5 percent ABV for easy crushability.
Positioned by Confluence Brewing as a beer that's well and truly brewed for weekdays and regular evenings, 'Yard Yachting' will appeal to seasoned IPA enthusiasts as well as generalized beer lovers looking for the occasional infusion of hoppy goodness into their lives.
Image Credit: Confluence Brewing Company
Trend Themes
1. Sessionable Hazy Ipas - The popularity of lower ABV hazy IPAs like the 'Yard Yacht' presents an opportunity for breweries to cater to a wider audience seeking flavorful yet moderate craft beer options.
2. Fruity Tropical Flavors - Breweries can capitalize on the trend of bold, fruit-infused flavors in hazy IPAs to create unique and refreshing taste experiences that appeal to adventurous beer drinkers.
3. Weekday-friendly Beers - 'Yard Yacht' and similar session hazy IPAs offer a disruptive opportunity for breweries to capture the market of consumers seeking lighter, more approachable beers to enjoy during weekdays or casual evenings.
Industry Implications
1. Craft Brewing - Craft breweries can explore the development and distribution of sessionable hazy IPAs to meet the growing demand for flavorful yet easy-drinking craft beer options.
2. Fruit & Flavored Beverage - The trend of fruity tropical flavors in hazy IPAs presents an opportunity for beverage companies to expand their product lines and offer refreshing alternatives to traditional beer options.
3. Alcohol Manufacturing - The rise of weekday-friendly beers like 'Yard Yacht' creates an opportunity for alcohol manufacturers to tap into the market of consumers seeking lighter, more sessionable options without compromising flavor.
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