Honda Summer Clearance Event is Promoted Through Movie Endings

By: Katherine Vong - Published: Jul 18, 2012 • References: youtube & popsop
In celebration of the Honda Summer Clearance Event, the automaker has released a series of commercials based on cliche movie endings such as those usually found in action/adventure, college humor and family comedy films. The campaign, created by RPA, is accompanied by both print ads and online ads, and the TV spots will air during "high-profile network programs," such as 'NCIS' and 'America's Got Talent.

In the action and adventure-themed commercial, shown here, a new Honda Accord owner, complete with a leather jacket and aviators, drives off into the sunset while 'You’ve Got Another Thing Coming' by Judas Priest plays. In contrast, the college-themed commercial showcases a group of young graduates embarking on a college adventure after one of them buys a Honda Civic. To see the rest of the commercials for promoting the Honda Summer Clearance Event, visit Honda's YouTube channel. Stats for Cliche Film Car Campaigns Trending: Older & Mild
Research: 597 clicks in 200 w
Interest: > 3 minutes
Concept: Honda Summer Clearance Event
Related: 92 examples / 71 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: melting car campaigns, computerized auto ads, and roller coaster car campaigns.