A New York Non-Profit Homeless Campaign Indicates Health Benefits

By: Alyson Wyers - Published: Nov 14, 2013 • References: & fastcoexist
This thought provoking homeless campaign points out how helping homeless people can benefit one's health. These ads for New York-based Crossroads Community Services explain how small acts of kindness can improve one's health and wellness. This allows people to see how something like a $5 donation can be stretched to help multiple people.

The pro bono homeless campaign supports the non-profit, which hopes to make the issue of homelessness stand out more. Rather than putting the emphasis on homeless people and their problems, which would appeal to human empathy, these ads focus on the audience and what they would get out of it. This approach appeals to self-involved human behaviour. This tactic will likely prove effective with the population on the fence about giving to charity, rather than those who already give. Stats for Self-Centered Homeless Ads Trending: Older & Warm
Research: 3,513 clicks in 131 w
Interest: 1.2 minutes
Concept: Homeless Campaign
Related: 88 examples / 68 photos
Segment: Females, 12-55+
Comparison Set: 32 similar articles, including: transportable homeless shelters, cardboard homeless shelters, and graphic humanitarian homeless signs.