This year, DraftFCB created an interactive virtual holiday wall, where anyone can visit and add a drawing. When the wall is full, DraftFCB will make a donation to UNICEF, supporting children in the Philippines after this year's devastating Typhoon Haiyan.
Visitors to 'DoodleHeart' are encouraged to draw a gift and the concept is that each doodle is like a donation. After adding a drawing to the wall, users are also encouraged to make their own donations to the Philippines, as well as share their creations across social media.
Right now, the wall is just over 56% full of doodles and it includes everything from hearts to teddy bears, pets and symbols of world peace. Whether you consider yourself an artist or not, your addition to the wall will be a masterpiece in its own right, by helping to do some good in the world.
Stats for Philanthropic Virtual Drawing Walls
Trending: Older & Buzzing
Research: 4,140 clicks in 127 w
Interest: 0.7 minutes
Concept: "holiday Wall"
Related: 46 examples / 35 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: accident prevention ads, potable water billboard generators, and holiday card-signing robots.
Philanthropic Virtual Drawing Walls
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