The Histor Paint Campaign Features Simple Colorful Dioramas

By: Meghan Young - Published: Jun 21, 2012 • References: ogilvy & ibelieveinadv
Simple and playful, the Histor Paint campaign depicts classic paint chips as equally classic pieces of furniture. From a green-gradient lounger to a red-gradient desk and chair set, the possibilities are made endless when it comes to giving these pieces as well as the home a colorful facelift.

The Histor Paint campaign was conceived and executed by the Ogilvy & Mather ad agency based in Amsterdam, The Netherlands. With copy by Jochem Rijlaarsdam, it reads, "Histor. At home in every colour." Art directed by Dylan Putman with creative direction by Darre van Dijk, the ad campaign was adorably photographed by Marc van Oene. The images used in the Histor Paint campaign look almost like a minimal diorama, which inadvertently simplifies the painting process. Stats for Paint Chip Furniture Ads Trending: Older & Mild
Research: 2,121 clicks in 205 w
Interest: 2.4 minutes
Concept: Histor Paint Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
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